Private · Brand Kit

Brand Kit

Future-Proofed Living

Everything you need to represent La Vie: logos, colours, typefaces, boilerplate, key facts and press contacts. Please don’t share this page publicly.

Who is La Vie?

Short · ~50 words

La Vie is a Melbourne design, development and consulting firm specialising in ageing-in-place housing. Founded by architect Gisele Benkemoun, La Vie creates future-proofed homes and communities that deliver independence with community, security with ownership, and design that adapts as life evolves.

Long · ~130 words

La Vie is a design, development and consulting firm specialising in ageing-in-place housing solutions, also known as universal architecture or future-proofed living. It exists because of Sandra Richards, the grandmother of founder Gisele Benkemoun, who wanted to stay in a home that felt like hers and adapted to her changing needs without ever making her feel less than herself. Gisele's Master of Architecture at the University of Melbourne explored a multigenerational, ageing-in-place home, and became a decade-long commitment to understanding how architecture can serve every stage of life. Today La Vie works with consumers who want to remain in their own homes, with architects and developers who want to serve this market, and drives the development of owner-occupied, future-proofed communities across Melbourne. A PhD in ageing-in-place architecture is in development.

“At La Vie, ageing-in-place, universal architecture or future-proofed living, mean the same thing. One philosophy, built for everyone.”

Gisele Benkemoun, Founder of La Vie

Key facts

Founder
Gisele Benkemoun, architect
Based in
Melbourne, Victoria
What we do
Design, development and consulting
Specialty
Ageing-in-place and multigenerational architectural design
Philosophy
Future-proofed living, built for everyone
Tagline
Future-Proofed Living

Logos

Primary logo with tagline

La Vie primary logo with tagline, Off-white (reversed)

Off-white (reversed)

PNG · 2000 × 928 · for dark backgrounds

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Wordmark

La Vie wordmark, Off-white (reversed)

Off-white (reversed)

PNG · 2000 × 763 · for dark backgrounds

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LV monogram and icons

La Vie lv monogram and icons, Monogram, black

Monogram, black

PNG · 2000 × 1492

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La Vie lv monogram and icons, Icon, black on white

Icon, black on white

PNG · 200 × 200 · avatar / favicon

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La Vie lv monogram and icons, Icon, white on black

Icon, white on black

PNG · 200 × 200 · avatar / favicon

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Do

  • Keep generous clear space around the logo.
  • Use black, wine or terracotta logos on white or light backgrounds, and the off-white logos on black.
  • Keep the logo flat and scale it proportionally.
  • Use Playfair Display only for very large headings and pull quotes.

Don’t

  • Recolour the logo outside the brand palette.
  • Add shadows, glows, gradients or outlines.
  • Stretch, skew, rotate or crop the logo.
  • Place the logo on busy photos or low-contrast backgrounds.

The palette

Blush

#F7E8E6

RGB
R: 247
G: 232
B: 230

CMYK
C: 0%
M: 6%
Y: 7%
K: 3%

Terracotta

#A87263

RGB
R: 168
G: 114
B: 99

CMYK
C: 0%
M: 32%
Y: 41%
K: 34%

Brick

#7A3D32

RGB
R: 122
G: 61
B: 50

CMYK
C: 0%
M: 50%
Y: 59%
K: 52%

Deep Wine

#49001B

RGB
R: 73
G: 0
B: 27

CMYK
C: 0%
M: 100%
Y: 63%
K: 71%

Two fonts, one voice

Extra Large Headings Playfair Display ExtraBold 60pt

For legibility use Playfair Display only for very large headings, pull quotes, or bold title statements.

Playfair Display · Google Fonts

Heading

Montserrat ExtraBold 42pt

All caps

Montserrat Medium 14pt · 300 character spacing

Subheading

Montserrat ExtraBold 24pt

Intro

Montserrat SemiBold 18pt

Designed for Sandra: homes that hold changing needs without ever making you feel less than yourself.

Body

Montserrat Regular 12pt

La Vie creates future-proofed homes and communities, with ageing-in-place design woven into every detail. Generous spaces, flowing layouts, and quality that endures.

Montserrat · Google Fonts

Meet the founder

Gisele Benkemoun

Gisele Benkemoun

Founder & CEO

With over 10 years experience designing around ageing-in-place and multigenerational living, Gisele has worked directly with consumers, architects and developers, driving owner-occupied, future-proofed communities across Australia.

Photography

What we do

Design

Expert assessment and report, so your home works for you, as you age.

Developments

Owner-occupied, future-proofed communities across Melbourne.

Consulting

Guidance for homeowners, architects and developers serving this market.

Say hi

Grab the whole kit

Download all assets